Promoting safer sex : a history of the Health Education Authority's mass media campaigns on HIV, AIDS and sexual health 1987-1996 / prepared for the Health Education Authority by Becky Field and Kaye Wellings and Dominic McVey
Publisher number: 19980123Publication details: London : Health Education Authority, c1997.Description: 92 p. : ill. ; 21 x 30 cmISBN:- 0752109170
- 613.95/FIE
- Main Library
| Item type | Current library | Collection | Class number | Copy number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
| Basic loan | Main Library Main Collection: 000-999 | Main Collection | 613.95/FIE (Browse shelf(Opens below)) | 1 | Available | 148239 |
On back outside cover: "The HEA initiated its first mass media campaigns on HIV and AIDS in 1987. Between 1987 and 1996, the HEA ran a total of 44 campaigns aimed at both the general population and the gay community. This document is the first of its kind to chronicle and evaluate a decade of mass media activity in the field of HIV and AIDS prevention in the UK. [It] provides a thorough analysis of each campaign, within context, as well as up-to-date information on the scale of HIV/AIDS infection in the UK, predictions for the future, and how this relates to other sexually transmitted infections. ... [it] is illustrated throughout with images from all the HEA's campaigns: from posters to television ads. It will be of interest to a wide range of people, including journalists, students, and any health professionals interested in the sexual health field. It will also be of interest to overseas policy-makers involved in HIV and AIDS issues.