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Essentials of corporate communication : implementing practices for effective reputation management /

Riel, C.B.M. van

Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun - London : Routledge, 2007 - 306 p. 25 cms

ISBN: 9780415328265(hbk)

Subjects--Topical Terms:
Business communication

Dewey Class. No.: 651.7/RIE

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